Monthly Archives: May 2012

Marketing Via Search Engines

When it comes to reaching the masses today, online marketing via search engines is one of the best and most effective ways to do so. This process is often referred to as SEO, or search engine optimization, as the goal of such a marketing effort is to boost the ranking of a given website as high as possible on popular search engines worldwide when certain keywords and phrases are searched for. If marketing via search engines sounds like a good idea to you, there are several different things to bear in mind as you go forward.

First, make sure that you know a few key SEO industry terms and their meanings before using search engines to promote your site. The first two terms, which are completely interchangeable, are called white label and private label. These terms refer to any online marketing efforts via search engines that are devoid of any illegal or unethical activities at any level. Failing to comply with these basic ethical standards will result in legitimate search engines worldwide banning your website from their listings for good, effectively ending your online exposure on a mass scale.

Once you have internalized the importance of adhering to white label or private label standards when marketing via search engines, the next phrase to learn is keyword optimization. This phrase simply describes the process of selecting the most popular and relevant keywords and phrases to describe a site, as well as a few unique terms that set a page apart. These terms should be used as frequently as possible throughout the site whenever practical in order for search engines to make a strong association between these keywords and the sites they are used on. Make sure that you include social media marketing for a maximum boost when it comes to visibility on search engines worldwide, and you should be off to a great start!

Choosing a Reseller Wisely

If you are looking for an experienced, professional SEO reseller that can help your business to reach new heights, there are plenty of options out there today. However, it should be noted that not every reseller is alike in their abilities or pricing, so doing your homework ahead of time should be considered mandatory! First of all, ask yourself how much you can afford to pay a reseller per month for their efforts, and then determine how much you would like your popularity and web traffic to go up, at a minimum, over a given period of time.

Once you have determined the basic details and goals that you have in mind, search the web for reviews of any white label or private label reseller out there right now. It should be noted that white label and private label are two completely interchangeable terms that simply refer to the basic ethical standards of conduct when it comes to promoting any efforts online whatsoever. Anyone, whether an individual working on their own behalf or an SEO reseller working for a given client, must forgo unethical or illegal methods in their entirety, which include, but are not limited to, fraud, deceit, or spam. The consequences for flouting these standards is the permanent blacklisting from the legitimate web, thus destroying your online reputation for good.

Once you have a listing of ethical reseller reviews to choose from, take a look at what others have had to say about their own experiences with different venues. Narrow down your list to include only those” Title=”Social media, Resellers”>resellers with a stellar record and an affordable price tag for their services, and choose the best such reseller accordingly. Your research should pay off nicely if you know what to look for ahead of time!

Qualities Of Poor SEO Resellers

No one wants to admit that they are bad at something. Whether it is sports or sales, we all want to believe that we truly are good at what we do. But in the world of sales, and reselling in particular, there are people who can hack it, and there are people who cannot. Going back even further, there are qualities that exist in people who are good resellers, and there are qualities that exist in poor ones. Here, we take a look at some of the qualities of poor SEO resellers.

SEO resellers who wind up not doing very good business … and therefore often quit after a short while in the business … have a tendency to drag their feet. These people might be in sales, but they are not necessarily good at being proactive about making those sales. Perhaps they worked inside sales or never had to conduct a phone call. Whatever the reason, these people simply are not cut out to be SEO resellers.

Another quality of poor SEO resellers is lack of desire to learn. While it is true that sales is less of a knowledge-based field and more of a relationship-based one, knowledge still is important. SEO resellers that have not had success in the marketplace tend to be ones who rely almost entirely on the relationship that exists between themselves and their clients, rather than making sure that there is some knowledge of the product thrown in there for good measure. When clients have questions, they need to turn to their reseller to get answers. When that reseller does not have the answers, these clients can easily lose their faith in their resellers.

SEO resellers who tend to have a hard time also lack the ability to multi-task. For many of these professionals, reselling is just part of their jobs. Those who cannot seem to balance between their reselling responsibilities and their daily jobs do not last very long; and while it might sound silly, another quality of poor SEO resellers is the lack of ability to actually sell. People try their hand at selling and fail every day. Some people simply are cut out for it, while others are not. In many cases, there simply is no way to tell whether someone will be good at reselling SEO until he or she tries it. Unfortunately for these people, it does not always work out the way that they want it to.