An seo reseller is someone who outsources the search engine optimization delivery to another organization. Why would someone want to do this? Easy. If you sell other related products such as web design or public relations, you are probably being asked to offer SEO by clients. But developing a great search engine optimization product is expensive and time consuming. As a result, it’s easier to outsouce SEO to another organization that already specializes in it. Many seo reseller programs allow you to white label their product – so the customer has no idea there is a third party involved. This private label SEO is a great approach for low-cost product expansion.