No one wants to admit that they are bad at something. Whether it is sports or sales, we all want to believe that we truly are good at what we do. But in the world of sales, and reselling in particular, there are people who can hack it, and there are people who cannot. Going back even further, there are qualities that exist in people who are good resellers, and there are qualities that exist in poor ones. Here, we take a look at some of the qualities of poor SEO resellers.
SEO resellers who wind up not doing very good business … and therefore often quit after a short while in the business … have a tendency to drag their feet. These people might be in sales, but they are not necessarily good at being proactive about making those sales. Perhaps they worked inside sales or never had to conduct a phone call. Whatever the reason, these people simply are not cut out to be SEO resellers.
Another quality of poor SEO resellers is lack of desire to learn. While it is true that sales is less of a knowledge-based field and more of a relationship-based one, knowledge still is important. SEO resellers that have not had success in the marketplace tend to be ones who rely almost entirely on the relationship that exists between themselves and their clients, rather than making sure that there is some knowledge of the product thrown in there for good measure. When clients have questions, they need to turn to their reseller to get answers. When that reseller does not have the answers, these clients can easily lose their faith in their resellers.
SEO resellers who tend to have a hard time also lack the ability to multi-task. For many of these professionals, reselling is just part of their jobs. Those who cannot seem to balance between their reselling responsibilities and their daily jobs do not last very long; and while it might sound silly, another quality of poor SEO resellers is the lack of ability to actually sell. People try their hand at selling and fail every day. Some people simply are cut out for it, while others are not. In many cases, there simply is no way to tell whether someone will be good at reselling SEO until he or she tries it. Unfortunately for these people, it does not always work out the way that they want it to.