One of the main reasons why search engine optimization is so important is the fact 70 percent of links that search engine users click are organic links. Furthermore, recent studies show almost 80 percent of search engine users only spend time clicking on organic links. This same percentage will totally ignore paid advertisements in their search results. As you can see, implementing search engine optimization to gain a high organic position in search engines, such as Google, is vital to online success. Therefore, SEO resellers are profitable because website owners, bloggers and internet markets, all must outsource their work in order to gain more traffic and leads. Currently, the search engine industry is worth some 16 billion dollars. Becoming visible in major search engines is a top priority for online business owners. Before you become an SEO reseller, you need to know what you are looking for in SEO reseller plans. First off, SEO reseller programs must have PPC management services. PPC management is crucial for testing keywords and advertisements, even though most clicks are on organic links. Secondly, an SEO reseller plan must provide content creation services. Content is important for both onsite and offsite optimization. Marketing firms hire teams of writers to create unique and valuable content for their clients. Next, you will need to find a reseller program that includes link building services. Building inbound links is a vital process of optimizing a website. During 2011, the eCommerce sector produced more than 200 billion dollars in sales. The eCommerce sector will continue to grow in the future, as more business owners take advantage of the exposure they can obtain from the web. While looking for the best SEO reseller program, you may come across marketing firms that provide additional services, such as social media marketing. Almost all social media marketers track how many fans and followers they have. Marketing firms on top of their game will offer social media marketing services to resellers.